5 Tips on how to choose a logo-seller
The logo is very important for your brand, see how to choose it.
A logo has several purposes when it comes to represent a brand, since it depends on this that advertising has a greater impact on those potential customers we are looking for. Among the tips on how to choose a seller logo, you should know that logos were made to show what my brand has to offer, that is to say, that this image speaks for itself.
The logo is not only one of the many commercial strategies to publicize an SME or enterprise and the products or services it brings, but it also seeks to create a brand identity. In fact, a logo designed by yourself in a website to create online logos can have the same commercial impact as a logo made by a professional graphic designer, so do not be discouraged if you do not have design knowledge when creating the logo for your business.
So if you don’t have money to pay a designer, and you are going to use online tools to design your logo, then take into account these 5 tips to choose a logo seller.
1. The logo should be simple and easy to understand
Of the tips on how to choose a salesperson logo, this is the first and fundamental one, since when we have an SME or enterprise we like to attract attention, and we reflect that desire in a logo, but we confuse a design that attracts attention with elegance and simplicity, to a large logo, full of images and with complicated typography.
So before you set yourself the task of designing a logo, or having it designed, make sure you research well how to show what you offer as a company, what potential customers you want to reach and what is the market you are looking to attack, since this takes time, do not do it quickly, analyze your environment and draw conclusions.
Our advice is to develop a simple logo, with a soft typography, that shows an image of what you offer in a subtle way, and you will see that you will create remembrance among your potential clients.
2. Look at your competitors' designs
If you are looking for how to choose a seller logo, do not only limit yourself to know your market and your potential clients, but also get to know your competitors and how they show their brands. You must analyze their logos and how they are displayed, since it is part of the strategies adopted by the competition to attract the target public.
Enter the social networks such as Facebook and Instagram of your competitors, and see what kind of colors they use, what kind of lettering or typography they use, if they have figures or if they are just letters forming a name. With this information you will better understand what aspects your logo should have in order to design it differently from your competitors, and thus you will take the first step to stand out in this competitive niche where there are places for only a few.
Just by applying the above, you will understand that it is not just about sharpening a pencil on a piece of paper and drawing whatever comes to your mind until you make a nice design, since a good research will make you understand that it goes beyond that.
3. Make sure your logo looks good, in a black and white version
How to choose a selling logo implies that you must take into account not only the colors it carries, but also how it would look in other versions, where the color is lost, because depending on the context it must be adapted to other formats. There are many situations where a logo appears without colors, it can be in documents sent by fax, newspaper guidelines, stationery, articles, etc.
The most common case is when we make the newspaper ad, because if we have a low budget, then our ad will appear in black and white, so your logo must look nice and salesman in the middle of this limitation in terms of colors and of course, it must keep the message it should give without the need of the range of colors that always accompany it.
To choose a seller logo, it is advisable to make those designs initially in black and white, that is to say, with a pencil point and nothing else, and if you observe that it makes an impression when you see it, and it is remembered, then think about the colors it should have.
4. The image does not necessarily have to be something related to your product or service
If you have a cell phone store, it is not essential that the logo shows an image of a cell phone, or if you have a supermarket, it is not mandatory that your logo has a picture of a shopping cart, since you should not be so obvious either. How to choose a seller logo, you must make sure that first it is simple and that it shows your product or service, but you can also show what you are or the philosophy of your company.
Look at big brands like Hyundai, Ford, Chevrolet, do these logos have the shape of a car? No, they don’t. Look at how the Ferrari brand shows a horse in its logo, which means that its brand is power and speed like race horses, but not because its logo should represent a car.
So when choosing a logo, try to choose something aesthetic, an image that represents your values as a company, obviously the image you use must have relevance, transmit personality and above all the message of your brand, product or service.
5. Show the logo to several people before making it official
Showing the final design to ordinary people is essential. Ask your relatives, friends, people you know to give you an opinion. I hope you have the option of showing several designs, in theory having three types of logo is a good strategy, and that the collective chooses the best option.
And why do that? Simple, logos do not necessarily have to be liked by you as a business owner. In order to choose a vendor logo, you must take into account the opinions of others, because if those suggestions seem appropriate to you, then it is worth taking them into account. Once you receive all those suggestions, then go ahead with the design of that logo.
We know that this is a difficult point to fulfill, since the design world is very subjective and not everyone has the same taste, but you have to make the task of asking others, it will be a worthwhile exercise and in the end you will choose the logo with the most votes. This is practiced a lot in digital marketing agencies.
CONCLUSION
A logo tells stories, shows origins, many times evokes feelings and if you are able to take your brand to that level, let me tell you that you have part of the success assured. How to choose a selling logo is not easy, but it is not nuclear science either, you just have to let yourself go by your common sense and obviously, by what you like to show as a brand.
