Why my website does not rank well in Google: 5 Reasons

Why is my website not ranking well in Google? 5 Reasons

In your arduous journey as an entrepreneur, creating a website is your first foray into the vast world of digital marketing. With the conviction that in order to sell online, your site must have a good Google ranking, you are faced with the disconcerting reality that your company does not even appear among the first 50 places in relevant searches.

After months or even years, the situation is not improving. Why is your website not ranking well on Google? In this article, we will explore five crucial factors that could be holding back your company’s success in front of the most important search engine called Google.

1. Poorly Optimized Web

Optimizing a website is both an art and a science. An unoptimized website does not meet critical content and navigation standards that Google looks for. Here are key elements to consider:

Slow loading: Fast loading is essential. An optimized site should not take more than 3 seconds to load. Slowness not only frustrates users, but also negatively affects search engine rankings.
Confusing content: The content of your page must meet the expectations of users and search engines. Make sure you have impeccable copywriting.
Unattractive design: An intuitive design is key. The navigation experience should be easy, avoiding high bounce rates. Consider implementing Google positioning techniques to improve the structure of your page.
Not mobile-friendly: If your site is not mobile-friendly, you are losing a significant portion of your audience. Google favors websites that offer a consistent and pleasant experience on both desktop and mobile devices.
Lack of internal links: The interconnection of pages within your site is crucial. Lack of internal links makes user navigation difficult and limits the ability of search engines to index and understand the structure of your website.
Lack of updates: Static and outdated content reduces perceived relevance by search engines. Keep your site fresh and relevant with regular content updates.

2. You do not have a Google My Business

It’s not enough to have a website, you need to help it show up more, and for that, Google My Business is a free tool that allows you to manage how Google sees and presents your business. It provides key information such as business type, hours, products/services and location. With Google My Business you will have advantages such as:

Customer interaction: Facilitate direct communication with customers through features such as QA, reviews and messaging, which helps build a strong relationship with your audience.
Reviews and ratings: Allow customers to leave reviews and ratings, providing a valuable reference for other users and enhancing the online reputation of your business.
Integration with Google Maps: The direct connection with Google Maps makes it easier for customers to physically find your location, improving accessibility and user experience.
Performance statistics: Provides detailed information on how users interact with your profile, including the number of clicks, phone calls and address requests, allowing you to evaluate performance and adjust your strategy.
Posting updates: Allows you to post updates and events directly to your profile, keeping customers informed about promotions, special events and business news.
Accurate categorization: Helps classify your business accurately into relevant categories, making it easier for users to find exactly what they are looking for.

3. Not having social networks

Having profiles on social networks is vital, but their management goes beyond mere presence. Facebook, Twitter, Instagram, LinkedIn, among others, not only serve as communication channels, but also positively affect the positioning in Google. The fact that your business has social networks helps with:

Traffic generation: Social networks act as a direct conduit to drive traffic to your website. Sharing relevant and engaging content through these platforms encourages users to click on links that take them to your page, thus increasing traffic and improving your visibility in search engines.
Interaction and engagement: Constant interaction with your audience through social media not only strengthens the relationship with existing customers, but also generates new engagement opportunities. Comments, shares and “likes” contribute to increased visibility and can indicate to search engines the relevance and popularity of your content.
Domain authority: Active social media activity and participation contributes significantly to domain authority. When your social profiles have a high level of engagement and followers, that authority is transferred to your website, raising its credibility with search engines.
Virality and exponential reach: Social networks are the ideal platform for content to go viral. If your content is widely shared, its reach increases exponentially, generating more links, mentions and references to your website, key factors for a solid positioning in Google.
Improved online reputation: Properly managing your social profiles gives you the opportunity to manage and improve your online reputation, makes Google take it into account.
Reduced bounce rate: If your social profiles are well managed and aligned with the theme of your website, users who click on your links from social networks are likely to find relevant content. This can reduce the bounce rate, a crucial factor for Google ranking.

4. Low quality backlinks

Word-of-mouth marketing is still powerful, even in the digital world. Backlinks, which are links to your page from other websites, are crucial for Google ranking. Getting recommendations is not easy, but it is essential to build relationships and stand out through valuable content. Here are some tips:

Identify and connect with Influencers: Connect with them through social networks, participate in their conversations and share your content. If they find value in what you produce, they are more likely to share your links.
Participate in online communities: Join communities related to your industry on platforms such as Reddit, specialized forums or LinkedIn groups. Actively participate, share your expertise and add value to the conversations. By doing so, you can earn links naturally.
Collaborate with other businesses: Collaborate with other entrepreneurs and businesses in your niche. This can include collaborations on content, participation in joint events, or any activity that provides an opportunity to exchange links.
Guest post on relevant blogs: Offer to guest post on blogs related to your industry. Provide valuable content and at the end of your article, include a link to your site. This not only gives you visibility, but also generates quality backlinks.
Seize Press Opportunities: If your business has news, product launches or participates in significant events, look for press opportunities. Mentions in news articles or blogs can generate valuable backlinks.
Offer free resources: Offer free resources, such as ebooks, templates, short courses, etc. These can be used as magnets to attract links, especially if they are high quality and relevant resources.
Ask for reviews and testimonials: Ask for reviews and testimonials from satisfied customers. Many times, these reviews can include links to your website and act as valuable digital endorsements.

Remember that backlink building is a gradual process that requires consistency and patience. Focus on providing value to your audience and online community, and the links will follow. Avoid unethical practices, such as link buying, as they can have negative consequences on your rankings.

5. Paid advertising in Google Ads

Investing in Google Ads, also known as paid advertising, not only provides immediate visibility, but also offers indirect benefits that positively impact Google rankings.

With Google Ads you will increase traffic to the website and that over time will provide quality data for analysis. The quality data provided by Google Ads can be used to optimize the content and structure of the website to make it more relevant to users searching for the products or services offered by the company. Also, the increased traffic to the website helps improve the visibility of the site in organic search results and increases its authority.

In conclusion, Google Ads is a valuable tool that can help websites rank better in search results.

CONCLUSION

In the journey for a good positioning in Google, patience is key. In addition to the aforementioned strategies, learning to use tools such as Google Search Console can provide valuable information about position and keywords. Positioning a website takes time, but with dedication and application of the aforementioned strategies, your company can shine in Google’s top results.