The sales funnel in digital marketing: 5 questions

Why is it important to be clear about how the sales funnel will be in digital marketing? The previous question is vital to keep in mind in case you have a business and you are going to apply digital marketing.

To familiarize yourself with this topic, it is essential to understand that the sales funnel goes hand in hand with the sales strategy, and is presented as an essential tool for any company seeking to thrive in digital marketing. It is a model that illustrates the path that a potential customer takes from the moment he becomes aware of a product or service until he makes a purchase.

In this article we are going to contextualize this topic by means of 5 questions.

1. What is a sales funnel in digital marketing?

It is a visual representation of the process that a potential customer follows from the moment he/she becomes aware of a product or service until he/she makes a purchase. In the field of digital marketing this strategy is widely used on websites and social networks.

2. What are the stages of a sales funnel?

Sales funnels are divided into several stages, each with specific objectives and strategies, where we will explore the psyche of the potential customer. These stages are:

a. Awareness: In this phase, the potential customer is not aware that he/she has a problem or need that could be solved by a product or service. The objective is to generate awareness of the problem or need.

b. Consideration: During this stage, the prospect becomes aware of the need and begins to consider possible solutions. The purpose is to help the prospect evaluate the different options available.

c. Decision: At this stage, the potential customer has made a decision on what product or service to buy. The objective is to facilitate the purchase and close the sale.

3. What are the objectives of a sales funnel in digital marketing?

Objectives may vary depending on the business and the product or service being marketed. However, in general, objectives include:

Attract new visitors to the website or social network: In this objective, attractive and relevant content must be created within the web pages and social networks, since it must attract the attention of visitors.
Convert visitors into potential customers: At this point, information should be collected from visitors who show interest in the product or service. This information should go into databases such as CRMs and then be analyzed.
Nurture prospects until they are ready to buy: Here, you should provide prospects with relevant information and content that helps them move forward in the buying process. Strategies such as emailing information, infographics and webinars are a good way.
Close sales: To convert potential customers into buyers, strategies such as special offers should be used.

4. How to create an effective sales funnel?

To create an effective sales funnel, you must first define objectives and then you must identify the audience I want to reach, with that we will define the messages and the channel where we are going to show them. For this you must consider aspects such as:

a. The target audience: The sales funnel in digital marketing must be designed to attract and convert the target audience of our market, for this, we must be clear what type of customer is the one who buys my products or services.

b. Business objectives: At this point, you should ask yourself questions such as: What am I looking for with the strategy? Do I want to increase sales? Do I want to generate more leads?

c. Available resources: It is important to be clear about the resources available, both in terms of money and human talent, to generate the appropriate strategies.

5. How to measure the performance of a sales funnel in digital marketing?

To measure performance, it is important to establish key metrics such as:

Conversion rate: It is the ratio between the number of visitors that can enter your business website, and the action they perform within it.
Average time on page: This is the time visitors spend within the website.
Bounce rate: Estimated time a visitor spends on your website. A bounce occurs when the information is not relevant to the visitor and they leave. When a visitor lasts at most 30 seconds inside your website and leaves, then it is a high bounce rate.
Number of clicks: Number of people who click on a link or call-to-action button.

CONCLUSION

The sales funnel in digital marketing is an indispensable strategy for any company that aspires to increase its sales and, therefore, grow. By understanding the different phases of the sales funnel and the purposes of each one, it is possible to develop an efficient strategy that facilitates the attraction of users, so that there is a conversion of potential customers to buyers. Do you need an effective sales funnel? Contact a digital advertising agency.