Why is a Reel on Instagram crucial for the growth of your business?

In the fast-paced world of digital marketing, where new trends are constantly emerging, it is essential for those with small and medium-sized businesses to stay on top of digital developments.

If you’re looking to expand your business through digital marketing, it’s important to familiarize yourself with Instagram’s video platform, specifically “Reels on Instagram.”

In this article, we’re going to explain what an Instagram Reel is and why it’s important for your business.

What is a Reel on Instagram?

The Reel on Instagram is the novel video feature implemented by Instagram, which allows you to record and edit clips up to 30 seconds long. Currently, you can add music, effects, stickers and more. To access Reels on Instagram, head to the Explore section by clicking on the magnifying glass at the bottom of the screen.

These Reels are located at the top right, and by clicking on one, you can view them in full format. It is a tool designed to compete directly with the successful TikTok application.

If I have a business, why should I create Reel content on Instagram?

The answer is simple: increase your reach on Instagram. Reels on Instagram represent the platform’s new frontier in terms of video content, competing directly with the popularity of TikTok.

Instagram seeks to diversify its content offering, and entrepreneurs and content creators should take advantage of this technology to enhance their brands. If you have an SME, startup or work in digital marketing, it is essential to explore this option. Reels on Instagram have significant potential for two key reasons:

Instagram, with its algorithm, highlights the best Reels to engage users with content relevant to their interests.
While Reels on Instagram are growing, they have yet to reach the popularity of TikTok, giving creators the opportunity to stand out in this space.

If I create a Reel,who will see it?

Instagram Reels uses an algorithm to drive quality content, providing an opportunity for new followers to discover your account. Anyone can see your Reels on Instagram, as the algorithm shows them to users who don’t necessarily follow you.

It is important to note that these videos have a duration of 24 hours, but some may be highlighted in the visual library based on their popularity.

What metrics can I use to measure the performance of a Reel on Instagram?

In the world of digital marketing, metrics are critical to evaluating the effectiveness of content. Currently, metrics for Reels on Instagram are limited, including number of likes, comments and total views.

It’s essential to understand that these numbers represent your reach, but Instagram is working on adding more metrics for more comprehensive and effective measurement.

CONCLUSION

Reels on Instagram offer an opportunity to actively engage your followers. You can create interactive content, challenges or questions that encourage your followers to comment, share or even create their own Reels in response. Direct interaction with your audience not only strengthens your relationship with your customers, but also amplifies the visibility of your business by boosting Instagram’s algorithm.