How to prevent emails from going to spam: 5 tips for Email Marketing

Have you ever wondered why, when I make an email marketing strategy and send emails, I can’t reach all the database I have? It is very likely that the email is arriving as spam to the email of that potential customer, and you may wonder.

What is spam and why does it happen?

Spam in an email refers to the unsolicited and massive sending of unwanted messages, generally for advertising or malicious purposes. Since e-mails identified as spam reach the recipient’s e-mail, it is counted as a delivered, but not read, e-mail.

The challenge of ensuring that your emails reach the inbox instead of being filtered as spam can be crucial to the success of your email marketing strategy. Here, we will explore in detail five key strategies to prevent your emails from going to spam and maximize the effectiveness of your campaign.

1. start sending few mails

This is due to a factor that few know, and it is related to the IP address of your Internet service, since the IP is a fundamental factor when delivering email. In a new IP, from which a large volume of emails are sent, email service providers such as Outlook (Hotmail) or Gmail may doubt the origin of that email and not send it to the recipient’s inbox.

To do this, it is best to warm up your IP address by sending a low volume of emails at first, and gradually increase the amount over time, as your IP will build up a reputation and become known to email service providers.

The idea is that over time, Hotmail, Yahoo, Gmail, among others, will better understand your sending behaviors, the veracity of the information you send and how subscribers respond to the messages you are sending. If these are positive, it is very likely that these emails will reach the inbox of our potential customer.

2. Ask your subscribers and customers to add you.

The recipient’s trust is key to avoid your emails being marked as spam. Ask your subscribers and customers to add your email address to their known contacts. This simple gesture not only increases the provider’s trust in your IP address, but also reduces the likelihood that your emails will be filtered and recognized as spam.

3. Remove inactive customers from your database

It is very likely that from that database you have of potential customers and subscribers, one or another will be inactive, and so that email message arrives in the inbox, they are not going to read it. This is because a low average percentage of us change our email address from time to time.

A clean and updated database is essential to prevent emails from going to spam. Use the reporting tools of platforms such as Mail Chimp to identify and eliminate inactive subscribers. By keeping your list updated, you improve the quality of your mailings and reduce the risk of your emails being ignored or marked as spam.

4. Avoid misleading words and long texts

Words play a fundamental role because they can trigger spam filters, regardless of the intention of the message we want to carry, whether it is good or bad at the time of writing. Words or phrases like: “increase sales quickly”, email providers don’t like that. Check your wording in detail and pay special attention to every word and phrase you use, especially the subject line.

Remember that there is a fine line between a persuasive subject line and a misleading subject line. As for the content, keep in mind that if you write a very long content, our potential customer will be lazy to read it. In order for this content to be well received, play with the design, images, call-to-action buttons and, above all, write something short and forceful.

5. Program a sending frequency

The frequency with which you send emails can also influence their destination. Avoid sending too many, as this can be annoying to your subscribers, increasing the likelihood that they will mark your emails as spam.

If we are very insistent sending emails, we can be blocked. We understand that it is not easy to find an ideal sending frequency, and for that, you should rely on email sending service platforms, which will show you the frequency of sending and thus, you will have the control to avoid making mistakes of intensity that are not pleasant at all.

CONCLUSION

Facing the challenge of keeping your emails from going to spam is essential to the success of your email marketing strategy, as sending emails is still a very effective strategy for all types of businesses, and the risk of your messages arriving as spam can derail your efforts, take you away from your goals, and worst of all, waste your time. Remember, every step counts to ensure that your emails are not only delivered, but also read and converted into actions.