5 Tips for choosing a logo seller
03/01/2023
How to describe products in online stores: 5 effective tips
Give a better description to your products with these tips
In the fast-paced world of e-commerce, the way we describe our products becomes a critical factor in capturing the attention of potential customers and effectively closing sales.
In this article, we will explore in depth the fundamental question: How to describe online store products? We will tackle this question with five practical tips that will transform your descriptions into persuasive tools, turning your online store into a silent salesperson capable of converting prospects into loyal customers.
1. Highlight the product benefits: Don't sell features, sell solutions
Often, the initial impulse is to show all the technical features and specifications of a product. However, the key is to highlight the benefits it brings to a potential customer’s life. Remember that the benefits are what really sells.
Practical Example:
- Feature: The cell phone has 200 gigabytes of storage.
- Benefit: It can store more than 10,000 photos and 1,000,000 hours of video.
When creating descriptions, establish a clear list that shows the features and, next to them, the benefits. This makes it easier for potential customers to understand how the product can improve or change their lives.
2. Write for your potential customer
Clearly identifying your potential customer is critical. Understanding their demographics and preferences puts you halfway to success. To connect with them, ask key questions such as:
- What are the pain or satisfaction points that my product addresses?
- What features or benefits is my potential customer looking for?
- How does my product help solve a specific problem?
By knowing the answers, you will be able to tailor your descriptions to match what your potential customer wants to hear.
3. Use common language
Clarity and simplicity are essential. Read the description out loud and evaluate if it would be an appropriate way to explain the product to your potential customer. Avoid technicalities and use clear, common language to build trust.
Remember that your customers are not looking for complex descriptions; they prefer to understand how the product will benefit their lives. Use a clear and natural tone to establish a genuine connection.
Practical Example:
Suppose you are describing a modern smartphone in your online store. Instead of using technical and complicated language, opt for a simpler and more accessible approach:
Technicaldescription: The device features an Octa-core processor, 8 GB of RAM and 256 GB of internal storage.
Simple and effective description: This phone offers super high performance so you can enjoy your favorite apps without delay. Plus, with 256 GB of storage, you have plenty of room for all your photos, videos and apps.
4. Describe the product with a story
Telling a story about the product or service can be the most powerful strategy. Emotions play a crucial role in purchasing decisions, and a well-crafted story can emotionally connect with potential customers.
Questions you ask yourself to create a story:
- What inspired the creation of the product?
- Who is behind its manufacture? A family?A group of associates?
- What route was taken to create it?
- How long has it been on the market?
A well-told story humanizes the product and generates an emotional connection, making customers forget that they are being sold to.
5. Write for search engines
Don’t forget SEO (Search Engine Optimization). Optimizing the description for search engines is fundamental. Research relevant keywords and use them in strategic parts within the description, such as meta descriptions, image ALT tags and the page title.
While your primary focus should be writing for humans, you must also keep search algorithms in mind. Find a balance that satisfies both your customers and the search engines.
CONCLUSION
Creating persuasive descriptions isn’t just a sales strategy, it’s about turning your products into silent salespeople who guide potential customers to purchase. By focusing on benefits, knowing your audience, using clear language, telling exciting stories and optimizing for SEO, you’re building a solid foundation to improve the buying experience and ultimately improve the consumer’s life.
