What Google My Business is for: 5 key facts

What is Google My Business for: 5 key facts

If you own a small or medium-sized business, or you’re running a startup, you’re probably familiar with the world of digital marketing and have heard of Google My Business, also known as Google My Business in some places. But do you really know what Google My Business is for? This tool can be a vital element in your digital marketing strategy.

Google My Business is a tool that will help you with your digital marketing strategy. Google My Business is a free web tool, which aims to help businesses, SMEs and entrepreneurs to achieve visibility in the Google Search engine. It is very useful for relevant local searches.

With Google my Business You will control and improve the visibility of your business locally. To make your SME or enterprise appear in Google my Business, you must enter to https://www.google.com/intl/es-419_co/business/ and there you will start entering the information they ask for. It is very important that you have a website, so that your business can stand out from local competitors.

Understanding what Google My Business is for is fundamental, in this article, we will explore its usefulness through five key facts that will help you make the most of this powerful tool.

1. You will have a presence in the network through a free profile

One of the most attractive aspects of Google My Business is its accessibility: you can create a profile easily and, best of all, for free! Through this profile, you can perform a series of actions that are fundamental to improve the visibility of your business. Some of these actions include:

Add products or services: Present in detail what you offer to capture the attention of potential customers.
Business identityreview: Share who you are and what your business mission is.
Contactinformation: Make it easy for potential customers to contact you.
Creation of offers and news: Keep your customers informed about promotions and news.

Completing your profile should not take a lot of time, but the benefits for your SME or venture will be remarkable. By keeping your information up to date and being consistent in your updates, you increase the likelihood of generating leads.

2. Visibility on Google Maps

Google My Business stands as the key to an effective local SEO strategy. This means that your SME or business can reach the top positions in Google searches, especially in terms of local areas.

Local SEO is essential, allowing small and medium-sized businesses to compete on a level playing field with corporate giants. By using Google Maps, you make it easier for users to find your products or services when they search for something nearby. In addition, when a user directly enters your business name into the Google search engine, your location is prominently highlighted to the right of the search engine, using Google Maps.

3. Collection and analysis of data for strategic decisions

Within the Google My Business platform, you will find a valuable section that displays crucial data. This data is not only informative, but also becomes a powerful tool to boost the visibility of your SME or startup. By collecting and analyzing this data, you will be able to:

Establish marketing and sales objectives: Use the information gathered to define specific and measurable goals.
Identify key visibility metrics: Understand what aspects of your profile are generating the most interaction.
Evaluate the effectiveness of active marketing campaigns: Check how your marketing strategies are working and adjust as necessary.

Constant analysis of these metrics not only provides valuable information, but also verifies the effectiveness of your marketing strategies.

4. Generating reviews to build your reputation as a brand

Reviews are a powerful and free tool that Google My Business puts at your disposal. Users can leave comments, either positive or negative, directly on the platform.

This function not only gives you a direct view of your customers’ opinions, but also significantly influences the conversion of users into potential customers. Therefore, it is crucial to manage and take care of your reputation on this platform, as reviews can become your strongest weapon to attract new customers or, on the contrary, drive them away.

5. Optimize your website

A well-organized profile on Google My Business not only improves your presence on the platform, but also contributes to the SEO or organic positioning of your website. Even if your SME or business does not have a website, Google My Business offers the possibility to create one easily and free of charge. Although the design functionality may be limited, it is a valuable option, especially for smaller businesses with limited resources.

CONCLUSION

Companies that have asked themselves “what is Google My Business for?”, and have explored and implemented this tool, are those that today enjoy a prominent presence on Google’s search network. By including Google My Business in your digital marketing strategies, you not only optimize your visibility, but also reduce the costs associated with lead acquisition.