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03/01/2023
Why have an online store with WooCommerce?: 5 Reasons
Woocommerce is an excellent choice, here are the reasons why:
E-commerce has become as vital a necessity as visiting a physical store to get what you are looking for. In the past, having an online store was a luxury reserved for large companies, given the high costs and complexity associated with creating a digital sales platform. Today, however, technological advances have simplified this process, making the creation of an online store more accessible and simple.
If you are contemplating the idea of having your own website with an online store, WordPress offers an effective solution through its plugin, WooCommerce.
What is WooCommerce and what is it for?
WooCommerce is an integrated WordPress plugin that facilitates the creation and management of an online store with quality technology. WordPress, as an open source content management system, simplifies the creation and administration of web pages, eliminating the need for advanced programming skills.
The choice of digital platform to manage and display your online store plays a crucial role in the success of your business. Although there are other content management systems (CMS) for online stores, such as Shopify and PrestaShop, WordPress along with WooCommerce lead the world. In this article, we will explore five key reasons why having an online store with WooCommerce is a wise decision.
1. WooCommerce is free
Accessibility is key, and WooCommerce stands out as a free installable plugin on WordPress. There is no cost to use the basic functions of WooCommerce, although it is important to note that by opting for the free version, you gain access to basic features. Even so, these essential functions allow the efficient management of an online store, including:
- Productratings and reviews.
- Category management.
- Tag and attribute management.
- Sorting and filtering of products inside and outside the plugin.
- Customization of the store in terms of currency, language and units of measure.
The ease of managing an online store with WooCommerce, backed by WordPress features, simplifies everything from product uploading to order management and billing, making it a valuable and free resource for any merchant.
2. WooCommerce offers hundreds of templates
WordPress, as the most widely used CMS in the world, provides a wide range of themes with default layouts, including specific options for WooCommerce compatible online stores. These themes not only offer the desired design for your online store, but also allow for easy changes in the future without requiring advanced knowledge in programming or web design.
By choosing WooCommerce, you have access to a diversity of themes, and the flexibility to change your design as your online store evolves. With hundreds of free and paid themes, WordPress ensures that your online store is constantly updated, providing new features and improved administration.
3. WooCommerce SEO Effectiveness
SEO (Search Engine Optimization) is essential for ranking a website in the top search engine results. WooCommerce stands out by being aligned with Google’s SEO guidelines, which is crucial in the world of e-commerce.
The platform is optimized to facilitate the search for products and other content pages, providing an interface designed to efficiently highlight products to search engines.
Effective SEO is crucial for the success of an online store, and WooCommerce offers the necessary technology to present products optimally on the Internet. In addition, support for numerous SEO plugins expands the options available to improve the performance of your online store.
4. WooCommerce has plugins for several technologies
If your online store requires special features or specific technologies, WordPress offers more than 400 free and paid plugins that serve as add-ons for WooCommerce. Many of these plugins are free and provide additional technology for:
- Analytics and metrics.
- Different payment methods.
- Shipment tracking.
- Improvements in the marketing plan.
- Accountingaids, such as invoicing.
These extensions or plugins simplify the management of your online store and improve the user experience. Most of them are integrated in an intuitive way, making them easy to implement and contributing to operational efficiency. It is important to note that paid plugins generally range from $20 to $50, which is a reasonable investment for advanced functionality.
5. Fast loading of the online store with WooCommerce
The loading speed of a web page is crucial to retain users. A slow loading online store can result in the loss of visitors. Fortunately, WooCommerce offers a fast interface on both the backend (administration) and frontend (user view). Its lightweight database and files allow for quick responses to search engines, requiring less server resources.
Compared to other platforms, WooCommerce ensures fast loading, which improves user experience and contributes to customer retention. Efficiency in the performance of your online store is a significant benefit of opting for WooCommerce.
CONCLUSION
Thanks to WordPress, having an online store with WooCommerce becomes a quality solution for online businesses. Although there are more benefits not addressed in this list, this article highlights the fundamental ones to help you make an informed decision.
